August 31, 2017 By Valluri Venkata Swamy in V.V Swamy Blog


”Art, if it is to be reckoned as one of the great values of life, must teach humility, tolerance, wisdom and magnanimity. The value of Art is not beauty, but right action.”

Historic importance is that I have been born during the transition period of Indian Art being freed from the shackles of its deep rooted traditional background under a group of influential artists, to experimental abstract styles, way back in the forties.
Inherited art from my father, Late Sri V.Venkateswarlu an eminent Artist of Andhra Pradesh, I stated drawing and painting in traditional styles during my childhood, though my father never wanted me to become an Artist. Perhaps, knowing the problems being faced by the Artists those days. However, the creative bug never allowed me to sleep and my voyage thus continued taking up painting during night times, when every body slept.
With my rural back ground, pencil drawings and paintings of my earlier days reflected color and form influenced by rural environment,. I painted what I saw and Inspired me. Rustic men, women, animals, flora and fauna, love, joys and sorrows. My compositions were created with keen observation and clear vision depicting human drudgery, traditions and customs, fairs and festivals.
As I grew up and settled in the Historic City of Hyderabad, my association and interaction with artists fraternity has enlarged my vision to a wider canvas to do contemporary subjects. Since then, I have been working on a number of themes both in traditional and contemporary. Some of the distinctive features my works have are:
i) use of a range of primary colors as I identified my paintings with colour.
ii) Reflecting the body of work figurative in nature with semi-abstract minimal forms.
iii) Creating a Series of paintings on any theme rather than one single work.
My own style and technique emerged over a period was the result of experimentation in form, colour and concept. Depending on the topic, I have evolved my style and colour composition to bring visual effect to the painting.
During the last 50 years of my artistic journey, I have experimented with all mediums/ materials from pencil, charcoal to water/oil/acrylic colors on paper, board and canvas to turn out over 2500 paintings on the themes – ‘My village’, ‘Ganesha’, ‘50 years of Indian Independence’, ‘Horses’, ‘Bull fight’, Hyderabad’, ‘Nature’, ‘Lord Krishna.’Colors of Life


So far, I held 20 one man shows besides participating in a number of group shows in prominent Cities like New Delhi, Mumbai, Chandigarh, Hyderabad, Guntur, Baroda, Ahmedabad, Bhilai etc.
“My village” is a series consisted mostly of rural rustic images in their ambience in composition, colour and texture. The innocent village men and women in their traditional costumes and culture gave life to each painting in bold radiant colours influencing the configuration of space, light and shadows.
My long association with the historic City of Hyderabad inspired to create two series depicting its’ soul, culture, people and places. The first series was on the historical Hyderabad of various dynasties, their patronage of culture and monuments. I tried to picturize the blend of traditional and contemporary socio-economic fabric of Hyderabad in it’s various moods in the second series. The impact of urbanization, problems of drinking water, commutation on the congested roads, play of neo-rich culture, were the themes that were portrayed. Deccani culture was brought in its past glory. Browns, greens, blacks and reds dominate the picture gallery of the city from the origins to its present confusion, capturing the spirit.
Shodasa (16) Ganesha images in semi abstract forms using vibrant colours with minimal lines were depicted in the Ganesha series based on the Sanskrit slokas depicting individual form, colour and texture, each to stand out uniquely.
Inspired by the vision of Pandit Jawaharlal Nehru in building up the Modern India did a series on the theme of Jawaharlal Nehru & His Vision. ‘Bull Fight’ – a popular sport predominantly organized in some pockets of Tamilnadu as “Jelli kattu”fascinated me to do some paintings. The ferocious movements of the bull, the moods of the energetic bullfighter, the fear gripping environment was depicted. Another topic dealt was “Horses” symbolizing vigor and vitality. Different hued horses progressing towards moon symbolizing the lady pervaded by wants. The Road series which were done on canvas with acrylics depicted the aerial view of a village road taking the viewer to ponder over on the message of equality.

My creative journey goes on and on…..it is a never ending experience like a flowing stream….

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